The University of Texas Press and University of Toronto Press Merge to Form “Giddy UP”

April 1, 2019

The University of Texas Press and University of Toronto Press Merge to Form “Giddy UP”

Following months of idle speculation within academic circles, the University of Texas Press and the University of Toronto Press announced today that they are merging operations, effective immediately. The two university publishers will unite under one banner, “Giddy UP” (#GiddyUP), to build on mostly superficial parallels between the interests of scholars in the most populous city in Canada and their counterparts in the fourth-most populous city in Texas.

The merger was not inspired by shared corporate values, but, rather, the near endless confusion on social media regarding the handle @utpress. The University of Toronto Press can be found on Facebook, Twitter, Instagram, and LinkedIn as @UTPRESS. However, readers have often mistaken @UTPRESS for @UTEXASPRESS and have tagged the Canadian institution in reference to the latest Texas publications.

To reduce the miniscule amount of staff time spent dealing with messages from confused customers, leadership at the respective scholarly presses opted to overlook geographic challenges. Both teams are excited to join forces and better serve the people of Texas from the colder climes of Ontario. The University of Texas Press social media presences @UTEXASPRESS will continue to post content, but will pivot to purely cute animals.

The new logo for the combined publishers incorporates Canada’s national sport of hockey with the well-known bovine mascot of the University of Texas at Austin.

The entire staff of the University of Texas Press will take their talents north of the border, leaving their current office space to be converted to a pop-up shop showcasing artisanal popsicles. The University of Toronto Press will expand their office to include a Tim Horton’s/Smokehouse for staff use.

To prepare for the move and requisite immigration red tape, the University of Texas Press staff members are all required watch Don Cherry’s Rock’em Sock’em Hockey, Volumes 1-30 and University of Toronto Press staff will all learn how to line dance. Both teams are receiving training in colloquialisms such as how to use “y’all” and “eh” appropriately.