Seasonal Sociology is a brand-new textbook that offers an engrossing and lively introduction to sociology through the seasons. Thinking about the seasons sociologically opens up a unique perspective for studying and understanding social life. With fall now in full swing, we thought we’d share an excerpt from the book. So grab yourself a pumpkin spice latte and learn about the pumpkin spice latte. Why has this drink become such a seasonal tradition for so many people?