Tag: marketing

Behind the Scenes: UTP Catalogue Process

Behind the Scenes: UTP Catalogue Process

With the recent launch of our Fall/Winter 2020 Catalogue, Breanna Muir, our Product Marketing Specialist who oversees the process, takes us behind the scenes into the catalogue process at UTP.

Dragging Theory

Dragging Theory

As she gets ready to celebrate the launch of her new book, Viva MˑAˑC author Andrea Benoit talks Judith Butler, the art of drag – and looks back to that notorious VIVA GLAM ad featuring RuPaul.

Unlocking The American Retail Value Proposition

Kyle Murray, author of The American Retail Value Proposition, discusses working in his father’s drugstore, researching customer behaviour, and other things that went into writing his book.

The Life of a Higher Ed Sales Rep

Our publisher’s representative, Kris Gies, provides some insight into the life and motivations of a higher ed sales rep.

Newsletter

Subscribe to our newsletter to find out about new and forthcoming releases in your field, books for courses, and special discounts and promotions.


Featured Posts

Categories

Tags