New Coke, Fidget Spinners, Starlings, and Donald Trump: Unlocking It’s Not Complicated
What the heck does the colossal failure of New Coke in the 1970s have to do with a useless yet quirky toy, a flock of birds, and the improbable rise of Donald Trump from reality TV to the Presidency of the United States? The answer is that all these phenomena are, for the most part, the consequence of a relatively unknown but incredibly important social phenomenon called complexity.
June 14, 2017